Enjoy breakfast and local cuisine in Gifu and Gero! Tenryo Morning Market on the Hida Highway

The Hida Kaido Tenryo Morning Market is a morning market held in the shopping district of Hagiwara-cho, Gero City, Gifu Prefecture, where fresh vegetables, local specialties, homemade prepared foods, and more are lined up. Held every second and fourth Saturday of the month from 9:00 AM to 11:00 AM (July to November), it is a popular event that attracts both locals and tourists.

More than 18 stores will be participating, selling vegetables, fruits, pickles, handmade processed goods, and more, creating a lively atmosphere where "no items sell out." During the event, the entire shopping district will be revitalized, and you can enjoy experiencing the flavors of local artisans.

Characteristics of Tenryo Morning Market

This morning market is filled with fresh local vegetables and homemade side dishes, and is so popular that it never sells out. You can enjoy conversations with the vendors while purchasing seasonal agricultural products, homemade bread, pickles, and more.

The event is held on the second and fourth Saturdays from July to November from 9am to 11am. Approximately 18 stores set up stalls, making it a lively event that draws both locals and tourists.

The atmosphere and service of Tenryo Morning Market

You can choose products from tent-style and stall-style booths while walking through Hagiwara Honmachi Shopping Street. The open atmosphere allows you to walk around freely, and you can enjoy interacting with farmers and talking to the locals.

There is also free parking available, even for large buses, making it easy for groups and sightseeing tours to visit, and the special feeling of being open only in the mornings is popular.

Recommended experiences and ways to enjoy them

The recommended items are the local seasonal vegetables and fruits. Seasonal agricultural products are lined up, and some can be eaten immediately after purchase. There are also other things to enjoy besides shopping, such as gelato made by local high school students.

You can also combine your stroll through the shopping district with a stop for sightseeing. For example, if you combine this with a tour of a sake brewery (Tenryo Sake Brewery), you can fully enjoy the local culture.

Nearby stopover spots

• Tenryo Sake Brewery:Founded in the mid-Edo period. Sake brewery where you can sample sake and tour. Free.
• Sarubobo Seven Lucky Shrine:A unique shrine to the Seven Lucky Gods in Hagiwara-cho. It is said to bring good fortune and is also great for taking photos.
• Shirasagi no Yu:A public bath in Gero Onsen town. Perfect for wrapping up sightseeing or refreshing after the morning market.

The Hida Kaido Tenryo Morning Market is a morning staple where you can enjoy the energy and flavors of Gero

The Hida Kaido Tenryo Morning Market is a great way to experience the fresh flavors and culture of the local Hagiwara region. Set in a shopping arcade, the market offers a wide range of activities, including not only shopping for agricultural products but also conversations with locals, strolling through the town, and visiting sake breweries. If you're visiting Gero Onsen, stopping by in the morning is a great way to enhance the enjoyment of your trip.